WHO WE ARE
'FIDELITY UNITED'
We are one of the oldest insurance companies in the Market, registered in 1976 under license # 8 with the Insurance Authority. As of November 2018, we are operating under our new brand name ‘Fidelity United’.
This new identity is a reflection of the Partnership between “United Insurance Company” and the Lebanese Insurance Market Leader “Fidelity Assurance and Reinsurance SARL”. This Partnership marks the first milestone towards the company’s new vision and ambition to play a major role in the Region.
Our Mission
To create a business model that empowers our stakeholders, optimizes our performance by way of innovation and capitalizes on the passion, knowledge and expertise of our employees.
Our Vision
To become the Home of Insurance
Our Values
We believe and stand by our values
We believe in fundamental requisite of good business ethics while following our rules of conduct.
Integrity
We believe in fundamental requisite of good business ethics to gain the trust of our customers.
Work Ethics
We promote transparency with a strong sense of responsibility, while following our rules of conduct.
Quality
We are committed to deliver high quality service standards in whatever we do.
People
We capitalize on our passionate employees and we provide them adequate training and career path.
Execution
We are very result oriented and dedicated to execute and deliver on our plans.
Responsiveness
We are agile and can quickly adapt to our market and customers’ needs.
Latest News
Fidelity United’s YTD June 2026 results reflect continued progress across key areas of the business.
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Insuring the 94%: Tailoring Microinsurance for UAE SMEs — An Article by Fidelity United CEO Ahmed Nasef
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Fidelity United Signs Strategic Collaboration with Shory and EVS to Support the Future of Electric Mobility
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Fidelity United Recognizes Outstanding Achievement Within Its Broker Relationship Management Team
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